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Storytelling is the original technology of understanding.
About Matt
From military intelligence and political campaigns to building global brands and putting Australian gin on the world stage, Matt Jones has seen one truth repeat time and again: story matters.
Story clarifies, aligns, engages and inspires. Story drives growth and powers movements. And, when technology is changing things faster than ever, Matt believes story matters more than ever. It might just be the most essential human tool we have.
Don’t just tell your story. Bring your story to life.
Discover
Speaking
A professional speaker since 2017, Matt delivers keynotes that inspire and entertain while leaving audiences with tangible actions and insights.
Thinking
Matt writes regularly on brand, business, strategy, design, marketing, experiences, leadership and culture. It’s all part of the world of stories.
StoryWork
Matt is the creator and host of StoryWork With Matt Jones, a podcast uncovering the hidden power of story for successful business leaders and founders, authors and activists.
Discover
Together with his partner, Rebecca Bourne Jones, Matt co-founded Four Pillars Gin in 2013.
Today, Matt and Rebecca run Think Story Experience, a boutique advisory firm for organisations that want to leverage the soft power of story to clarify strategies, shape narratives, inspire emotions and drive growth.
Advisory clients include Deputy, EatClub, Oscar Hunt, The Australian String Quartet and The Landsmith Collection.
In addition, Matt sits on SCEGGS Darlinghurst Trust Board, the Viola Wealth Advisory Board, The Hanwell Partners Advisory Board, and the Sydney Global Advisory Panel. Matt previously chaired the City of Sydney’s Business Advisory Panel.
Matt and Rebecca are also part of a small group of passionate co-founders aiming to create one of the world’s most innovative art museums, Mish Mash Museum, in the heart of Sydney.
Find out more about how Matt and Think Story Experience can support your organisation through facilitated strategy workshops, brand growth coaching and story playbooks.
