Matt Jones
StoryWork
Scroll for more
StoryWork with Matt Jones
Story is the original technology of understanding. It's how we think, how we lead, how we raise money, how we build belief and how we sell our value.
StoryWork shares the stories of what happens when leaders put the power of story to work.
StoryWork
Marketing has never offered more possibilities or made it harder to know what to do next. With AI changing how brands are discovered, creators reshaping how stories spread, and audiences scattered more than ever, what should leaders focus on in 2026?
In this bonus episode, Matt returns from the Cannes Lions International Festival of Creativity with a fresh perspective on building brands, creating demand and finding clarity in an overwhelming marketing landscape.
