Matt Jones
StoryWork
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StoryWork with Matt Jones
This episode is a window into the process and vision of Zara Seidler, the brilliant young co-founder of The Daily Aus. She's figured out how to do what everyone is wrestling with: commanding the attention of Gen Z.
Zara and I spoke about the behind the scenes of starting The Daily Aus, from the unplanned chaos of the early strategy to what they’ve built and what comes next.
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StoryWork
Story is the original technology of understanding. It's how we think, how we lead, how we raise money, how we build belief and how we sell our value.
StoryWork shares the stories of what happens when leaders put the power of story to work.





