Matt Jones
StoryWork
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StoryWork with Matt Jones
Story is the original technology of understanding. It's how we think, how we lead, how we raise money, how we build belief and how we sell our value.
StoryWork shares the stories of what happens when leaders put the power of story to work.
StoryWork
Anouk Darling has spent her career moving between luxury retail, brand and private equity. Today, she's the CEO of Scape and manages around $17b in property assets. On the surface, it looks like she's in the business of property development. In reality, Scape is one of Australia's largest and most creative ‘living’ businesses.
In this episode of StoryWork, we talk about why the best brands stay close to the front line, how Scape has built a culture around belonging and the “hello effect”, and how design, data, taste and care all matter even in a highly commercial business
